Conference: Oct 5-6
Workshops: Oct 7
The Executive-Ready Marketing Plan: Turning Strategy into Buy-in and Budget
Pam Didner (Founder, Relentless Pursuit)
Date: Tuesday, October 6
Time: 2:45 pm - 3:15 pm
Pass Type:
All Access, 3-Day, 2-Day, Digital -
Get your pass now!
Session Type:
Session
Audience Level:
Intermediate
Track:
Content Strategy
Vault Recording: TBD
Audience Level: Intermediate
Creating a marketing plan that drives results and wins executive approval is both an art and a science. Many B2B marketers face the same roadblocks: vague frameworks, data overload, shrinking budgets, and the constant demand to “do more with less.”
In today’s complex landscape, the real question is: how can you build a marketing plan that earns buy-in, secures budget, and delivers measurable impact?
In this practical, hands-on session, you’ll learn how to combine strategic thinking with the power of AI to simplify planning, uncover sharper insights, and communicate your vision with clarity. You’ll also get an inside look at the 3-Act Marketing Plan Framework — a proven structure to turn your ideas into a focused, executive-ready plan that’s clear, concise, and actionable.
Takeaway
- Understand the structure and flow of the 3-Act Marketing Plan Framework and how to use it for faster, smarter planning.
- Discover where AI tools can accelerate your marketing research, planning, messaging, and presentation.
- Learn how to craft a clear, results-driven plan that executives can quickly grasp, support, and fund.