2026 Agenda

 

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The Credibility Code: How B2B Creators Are Becoming the New Demand Engine

Alejandro Garcia Medina  (Global Research Lead, LinkedIn's B2B Institute, LinkedIn)
Location: Room 201
Date: Tuesday, October 6
Time: 11:00 am - 11:30 am
Pass Type: All Access, Digital, CMWorld 2-Day, CMWorld 3-Day - Get your pass now!
Session Type: Session
Track: B2B Marketing Impact, CMWorld
Vault Recording: Video
Alejandro Garcia Medina
The rules of B2B marketing have changed. Decision-makers don't want to be sold to; they want to be educated by people they trust. In this session, we'll explore how the rise of B2B creators is reshaping demand generation and making credibility the new currency. Based on a data-driven creative audit of creator-led B2B ads across platforms, join us to rethink what great B2B content looks like, and who should be making it.

Takeaway

  • Identify the creative signals that drive engagement
  • Understand the role of creators beyond awareness metrics
  • Leave with a practical framework for how B2B brands should activate creators.