Content marketers wear many hats. We can be strategists, writers, editors, producers, analysts, and collaborators. But when it’s time to articulate that value in a job search, a performance review, or a salary conversation, many of us default to vague descriptors that don’t capture impact or unique value. This workshop addresses that value head-on, turning lived experience into a compelling, evidence-backed narrative. Attendees will leave the session with vocabulary to articulate the breadth of their skills, whether they are a jack-of-all-trades or a specialist.
Most skill-building exercises ask you to reflect on what you think you're good at. This one goes further. Attendees will map their skills against Indeed's proprietary labor market data, which provides real intelligence on what employers are actually searching for right now. That means participants leave with more than self-awareness: they leave with language that's been validated against the market, and a skill portfolio they can use with confidence in any career conversation.