Conference: Oct 5-6
Workshops: Oct 7
Research-Grade Insights, No Research Team Required: An AI Tools Workshop for Marketers, with aytm
Lev Mazin (CEO, Co-Founder, aytm)
Date: Wednesday, October 7
Time: 9:00 am - 10:30 am
Pass Type:
All Access, 3-Day -
Get your pass now!
Session Type:
Workshop
Track:
Summit | Marketing Effectiveness
Vault Recording: TBD
Marketers are increasingly expected to bring consumer evidence to the table — and AI has made that genuinely possible, without a research background or a research team. The methodology problem that used to require an expert is now handled by a platform...you just need to know how to use it.
In this hands-on workshop, aytm Co-Founder and CEO Lev Mazin walks you through The Bridge by aytm — an AI-powered insights platform built specifically for marketers and brand managers. You'll work through real campaign scenarios, practice turning business questions into consumer studies, and see firsthand how the Bridge handles the research mechanics so you can focus on the decision. Leave with a working framework and answers you can actually defend to your leadership.
Takeaway
- Hands-on practice translating a marketing decision into a consumer study. Work through a real scenario from business question to study design, guided step by step inside the Bridge.
- A clear picture of what AI handles vs. what you direct. Understand exactly where the Bridge takes the wheel on methodology so you know what to trust, what to review, and how to stand behind your results.
- A repeatable process for making consumer insights part of every campaign. A practical workflow you can bring back to your team and start using the same week, no research experience required.