Conference: Oct 5-6
Workshops: Oct 7
Reinventing Brand Visibility: Communications in the Age of AI
Erin Miller (Vice President of Corporate Communications, Yahoo)
Date: Tuesday, October 6
Time: 10:15 am - 10:45 am
Pass Type:
All Access, 3-Day, 2-Day, Digital -
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Session Type:
Session
Audience Level:
Intermediate
Track:
Earned Media, PR, & Brand Visibility
Vault Recording: TBD
Audience Level: Intermediate
AI is rapidly transforming communications, not just how content is created, but how brands build credibility, engage audiences, and show up in an increasingly AI-mediated world.
In this session, Erin Miller, Vice President of Corporate Communications at Yahoo, will explore how communications teams can move beyond viewing AI as a productivity tool and start treating it as a strategic partner. From executive communications and content development to reputation management, audience intelligence, and Generative Engine Optimization (GEO), communicators are being asked to adapt to entirely new ways information is discovered, interpreted, and amplified.
Drawing from Yahoo’s own approach to integrating AI across communications workflows, attendees will learn how leading teams are experimenting with custom AI tools, embedding AI into daily operations, and preparing for a future where communicators help shape not only the messages brands share, but the systems that deliver them.
The session will provide practical frameworks, lessons learned, and actionable strategies for building an AI-ready communications function while maintaining the trust, creativity, and human judgment that remain at the heart of effective storytelling.
Takeaway
- Identify where AI can create the greatest impact across the communications function: Learn a framework for evaluating AI use cases across your team's efforts and determine which workflows should be automated, augmented, or remain entirely human-led
- Build an AI-ready communications team: Understand how leading organizations are integrating AI into daily workflows. Learn practical approaches for upskilling teams, establishing governance, and encouraging responsible experimentation.
- Master GEO: Building Brand Visibility in the Age of AI Answers: Understand how Generative Engine Optimization (GEO) differs from traditional SEO. Learn how to create content and communications programs that influence both human audiences and AI-generated responses.
- Maintain trust, authenticity, and strategic judgment in an AI-powered world: Develop guardrails for using AI responsibly while protecting brand reputation. Learn how communicators can balance efficiency gains with the human insight that drives credibility and connection.