Conference: Oct 5-6
Workshops: Oct 7
Reddit for B2B: Unlocking Influence Where Engineers Actually Talk
Mandee Nguyen (Content Marketing Manager, SICK)
Date: Monday, October 5
Time: 2:00 pm - 2:30 pm
Pass Type:
All Access, 3-Day, 2-Day, Digital -
Get your pass now!
Audience Level:
Intermediate
Track:
Social Media & Creator Marketing
Vault Recording: TBD
Audience Level: Intermediate
In the world of manufacturing and industrial automation, traditional advertising channels often miss the mark when it comes to reaching the engineers, plant managers, and technical decision-makers who drive purchasing decisions. Enter Reddit—a platform often overlooked by B2B marketers but thriving with niche communities where technical professionals actively share insights, troubleshoot problems, and recommend solutions.
This session explores how Reddit has become a powerful, underutilized tool for B2B marketers in the industrial space. Learn how companies like SICK Sensor Intelligence are leveraging Reddit to engage authentically with automation engineers, system integrators, and factory floor innovators. We'll dive into real-world examples of how SICK uses Reddit to:
Build brand trust through community engagement
Drive traffic to technical resources and product pages
Gain unfiltered market insights from real users
Position themselves as thought leaders in automation and sensor technology
You'll walk away with a clear understanding of how to identify the right subreddits, craft content that resonates with technical audiences, and measure success beyond impressions. Whether you're in marketing, sales, or product development, this session will show you how Reddit can become a strategic asset in your industrial marketing toolkit.
Takeaway
- A Clear Understanding of Reddit's B2B Potential: Learn why Reddit is more than just a consumer platform—and how it's quietly become a hub for technical professionals in manufacturing and automation.
- Actionable Strategies for Industrial Marketers: Discover how to identify the right subreddits, craft value-driven content, and engage authentically with engineers and decision-makers.
- A Framework for Running Effective Reddit Ads: Gain practical tips on targeting, budgeting, and measuring success with Reddit Ads tailored to niche industrial audiences.
- Real-World Inspiration from SICK Sensor Intelligence: See how a leading automation company uses Reddit to build trust, share expertise, and drive traffic to technical resources.
- Tools to Monitor and Learn from Industry Conversations: Leave with methods to track relevant discussions, extract insights, and use Reddit as a source of ongoing market intelligence.