Conference: Oct 5-6
Workshops: Oct 7
r/B2BMarketing: Listening to Engineers in the World's Largest Community
Mandee Nguyen (Content Marketing Manager, SICK)
Location: Room 110
Date: Monday, October 5
Time: 2:00 pm - 2:30 pm
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Track:
Social Media & Creator Marketing, CMWorld
Vault Recording: Video
Engineers don't always tell marketers what they think, but they tell Reddit. For B2B marketers, Reddit offers something most analytics platforms can't: candid conversations, peer recommendations, and real-world insights from buyers actively researching solutions.
Join SICK Sensor Intelligence as we explore how Reddit conversations, Reddit Pro, and Reddit Ads help uncover customer challenges, inspire content strategy, identify emerging trends, and influence buying decisions long before they appear in an attribution report.
Takeaway
- A Clear Understanding of Reddit's B2B Potential: Learn why Reddit is more than just a consumer platform—and how it's quietly become a hub for technical professionals in manufacturing and automation.
- Actionable Strategies for Industrial Marketers: Discover how to identify the right subreddits, craft value-driven content, and engage authentically with engineers and decision-makers.
- A Framework for Running Effective Reddit Ads: Gain practical tips on targeting, budgeting, and measuring success with Reddit Ads tailored to niche industrial audiences.
- Real-World Inspiration from SICK Sensor Intelligence: See how a leading automation company uses Reddit to build trust, share expertise, and drive traffic to technical resources.
- Tools to Monitor and Learn from Industry Conversations: Leave with methods to track relevant discussions, extract insights, and use Reddit as a source of ongoing market intelligence.