Conference: Oct 5-6
Workshops: Oct 7
Own the Process: How Brands Produce Video People Actually Want to Watch
Tod Plotkin (Founder/CEO, Green Buzz (GBA))
Dana Harris-Bridson (Founder, Flamingo)
Location: Room 203
Date: Monday, October 5
Time: 10:00 am - 10:30 am
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Session
Track:
Brand & Demand Marketing, CMWorld
Vault Recording: Video
Audiences don’t distinguish between “content” and “entertainment.” They simply choose what deserves their attention. That creates an enormous opportunity for brands—but capturing it requires more than a bigger budget, a clever concept, or an agency brief. It requires taking ownership of the entire process that turns an idea into something people actively choose to watch.
Tod Plotkin, CEO/Founder of Green Buzz Agency, and Dana Harris-Bridson, Founder of Flamingo Media, will unpack how content marketers can build that process by creating collaborations and partnerships across entertainment, creators, and platforms — without losing strategic control along the way. Through real-world case studies from well known brands and media publishers and a look at the emerging story economy, they’ll show why the future belongs to brands that stop treating content as an output and start building the systems, partnerships, and creative discipline required to earn an audience.