Coming Soon On Demand
No One Cares About Your Brand, Why Should They? Presented by VidCon x LIONS Creators
Laura Edwards (CEO, Viral Talent & Wild Vision)
Ashley Rutstein (Founder, Stuff About Advertising)
Giacomo Zacchia (Co-Founder & CEO, Pure Genius Protein)
Location: Room 205
Date: Tuesday, October 6
Time: 10:15 am - 10:45 am
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Session
Track:
Audience Building, CMWorld
Vault Recording: Video
Social media isn't a broadcast channel anymore, it's where communities form, and brands that treat it like a megaphone get scrolled past. The ones that stand out are giving people a reason to belong.
Gen Z and Gen Alpha grab the headlines, but every generation now lives on social, each with different habits and expectations. In this session, leading voices break down how brands move from chasing attention to earning it, building real community, staying relevant across age groups, and creating connections that outlast any single trend.
This session is presented by VidCon x LIONS Creators
Takeaway
- Community beats reach. Why building an engaged, participatory community drives more lasting value than chasing views or follower counts, and what "community-first" actually looks like in practice.
- One brand, many generations. How to speak authentically to Gen Z, Gen Alpha, Millennials, Gen X, and Boomers who are all active on social, without diluting your brand or trying to be everywhere at once.
- Standing out when attention is scarce. Practical strategies for cutting through a saturated feed, from creative and format choices to knowing when to lean into trends versus building something that's unmistakably yours.