Conference: Oct 5-6
Workshops: Oct 7
Next-Gen Centricity™: Building Relevant Brands in the Creator Economy
Karan Dang (Co-Founder and CEO, DANG)
Location: Headliner Stage
Date: Tuesday, October 6
Time: 9:05 am - 9:25 am
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Keynote
Track:
General Session, CMWorld
Vault Recording: Video
The brands that stay relevant won’t be the ones that simply post more. They’ll be the ones that learn how to participate.
Brands have the money, but creators increasingly have the attention. I’ll explore why that gap exists, and what modern marketers can learn from the creator mindset about earning relevance, trust, and participation. Drawing from DANG’s proprietary Next-Gen Centricity™ research, including conversations with young consumers across America, I’ll share the emerging principles we believe are rewriting the rules of content, creativity, authenticity, community, and brand relevance. I’ll unpack how brands can move from a broadcast-era mindset to a more creator-style operating system: one that is human, participatory, culturally responsive, and built for the way people actually discover and engage today.
This keynote will be a fast-moving combination of original consumer insights, cultural observations, and practical principles that content marketers can immediately use to rethink how their brands earn attention rather than simply buy it.