2026 Agenda

 

Export | Need Help?
All Sessions Speakers

LinkedIn Means Business: Inside the B2B Creator Boom Presented by VidCon x LIONS Creators

Heike Young  (Consultant, Speaker, and Creator, Heike Young, Inc.)
Zoe Hartsfield  (Founder/CEO, The Little Ghost)
Obaid Durrani  (Founder, The Craft and the Code)
Jared Kleinstein  (Founder/President, Gondola)
Location: Room 201
Date: Tuesday, October 6
Time: 2:45 pm - 3:15 pm
Pass Type: All Access, Digital, CMWorld 2-Day, CMWorld 3-Day - Get your pass now!
Session Type: Session
Track: B2B Marketing Impact, CMWorld
Vault Recording: Video
Heike Young
Zoe Hartsfield
Obaid Durrani
Jared Kleinstein

The creator economy is transforming B2B marketing, and LinkedIn is at the center of it. With over 1 billion members and surging engagement, it's become the go-to platform for B2B creators turning thought leadership into business growth.


This session features top LinkedIn creators sharing sharp, practical insights on what's driving results right now, and why your business can't afford to sit on the sidelines.

Takeaway

  • What actually works on LinkedIn right now. The formats, hooks, and posting habits driving real engagement today, and the outdated tactics quietly killing your reach.
  • Turning thought leadership into pipeline. How B2B creators convert audience and authority into tangible business results, so content becomes a growth engine rather than a vanity project.
  • Building a creator engine, not a one-off. How brands and individuals can show up consistently, whether through founders, employees, or company voices, to build a presence that compounds over time.