Conference: Oct 5-6
Workshops: Oct 7
Let's talk about the F word
Grace Miller (Head of Failure and Experimentation, Diary of a CEO / Flight Story)
Date: Monday, October 5
Time: 2:00 pm - 2:30 pm
Pass Type:
All Access, 3-Day, 2-Day, Digital -
Get your pass now!
Audience Level:
Intermediate
Track:
Marketing Core Concepts
Vault Recording: TBD
Audience Level: Intermediate
What if failure was one of your biggest competitive advantages? In this session, 'Let's Talk About the F Word' invites you to rethink how failure, experimentation, and learning can drive real business growth. You'll discover why failing fast helps organisations adapt quicker, uncover new opportunities, and stay ahead in an ever-changing market.
This talk explores how to build teams that are constantly experimenting, testing new ideas, and learning what works and what doesn't. You'll also gain practical insight into creating a culture of high psychological safety, where people feel empowered to take risks, speak openly, and learn from mistakes without fear. Attendees will leave with a fresh perspective on failure and clear ideas for fostering innovation, resilience, and sustainable growth in their teams.
Takeaway
- Understanding the value of experimenting and failing
- The importance of psychological safety in teams to have a culture that allows experimenting and failing
- How your business will be left behind if you aren't experimenting