Conference: Oct 5-6
Workshops: Oct 7
It's AI's Fault, But You Can Prevent the Fallout
Ruth Carter (Evil Genius, Geek Law Firm)
Date: Monday, October 5
Time: 2:45 pm - 3:15 pm
Pass Type:
All Access, 3-Day, 2-Day, Digital -
Get your pass now!
Audience Level:
Intermediate
Track:
Purposeful Marketing
Vault Recording: TBD
Audience Level: Intermediate
AI tools are creating and publishing content, interacting with your audience, and increasingly signing contracts and making purchases and sales. They're also creating legal risk – and when something goes wrong, "The AI did it," is not a valid defense.
Companies are already paying the price for either what their humans did with AI or what their AI did when a human wasn't there to prevent its AI agent from going beyond the intended limits. Additionally, the law has always lagged behind technology, but it's trying to catch up with new sweeping requirements related to disclosure, transparency, and governance requirements – like the EU AI Act.
Everybody's favorite non-boring content marketing attorney will break down the legal risks that accompany developments in AI and what marketers need to do to avoid these painful and expensive mistakes as well as provide an update on the latest developments related to intellectual property and NIL rights.
You will walk away with practical information that you can immediately use with your team to minimize and mitigate problems that you may not have known were there.
Takeaway
- You are liable for what your AI agent says or does, and how to minimize those risks from technological and legal perspectives.
- What are the newest rules regarding disclosure and transparency with an emphasis on how to comply with the EU AI Act.
- A practical overview of the most recent developments regarding copyright, trademarks, and the rights you have in your name, image, and likeness.