Conference: Oct 5-6
Workshops: Oct 7
If AI Picks the Winners, How Do You Get Chosen?
Garrett Mann (VP, Corporate Communications, Informa TechTarget)
Location: Insights to Impact Stage
Date: Monday, October 5
Time: 1:20 pm - 1:30 pm
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Sponsored Session
Audience Level:
Intermediate
Track:
Expert Insights
Vault Recording: TBD
Audience Level: Intermediate
As AI search becomes the first stop in B2B discovery, brands face a new challenge: ensuring AI systems understand, represent, and recommend them accurately. This has become the cornerstone of maintaining brand authority in the AI era and it's only gotten more complicated. In 2026 alone, what it means to be visible to LLMs has seemingly changed its rules overnight, and the authority you might have spent years building now lacks the specificity and uniqueness to stand out with new “synthetic” tastemakers.
In this session, Informa TechTarget will unpack the complicated question of how to influence visibility and authority across today's leading AI platforms. Learn how our combined expertise in audience insights, demand intelligence, editorial excellence, and strategic content creation can provide you with actionable AI-forward strategies and cutting-edge tools to ensure your brand remains impactful and relevant in this transformative era.
Takeaway
- Understand how AI citation has continued to evolve and test known content marketing tactics
- Understand what it means to build “AI-proof” brand authority
- Gain insight on AI-driven methodologies that improve brand visibility and trust