2026 Agenda

 

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How Research Can Drive Multichannel and AI-Friendly Content Marketing Programs

Amethyst Vargas  (Chief Marketing Officer, Brighthouse Financial)
Matt Harrington  (Senior Creative Director - Edit, Pace)
Date: Monday, October 5
Time: 2:45 pm - 3:15 pm
Pass Type: All Access, 3-Day, 2-Day, Digital - Get your pass now!
Track: Discoverability & Optimization
Vault Recording: TBD
Amethyst Vargas
Matt Harrington

Financial brands need to find ways to stand out from their competition and provide value to their audiences. Proprietary research can be that edge in an era of AI-driven search. This session will share real-world examples and tips on how proprietary research can attract eyeballs and how you can use it efficiently to drive results across multiple content mediums.

• Generate better leads: 64% of marketers reported higher conversion rates from leads that came out of proprietary research.
• Improve discoverability: Adding statistics to content improves AI visibility by 41%, and original research earns more citations than derivative work.
• Maximize content ROI: Content repurposing strategies improve ROI by 32%.

Pace and Brighthouse Financial will demonstrate how we use Brighthouse Financial's Guaranteed Income research to architect a high impact content ecosystem.

Takeaway

  • Pinpointing high-value topics your brand should research
  • Building impactful content programs around that research
  • Executing efficiently across mediums including white papers, videos, and more
  • Capturing leads based on your research