2026 Agenda

 

Export | Need Help?
All Sessions Speakers

Going Headless: Let AI and Data Decide What Content to Kill or Create

Gavin Austin  (Principal Content Developer, Salesforce)
Date: Tuesday, October 6
Time: 2:45 pm - 3:15 pm
Pass Type: All Access, 3-Day, 2-Day, Digital - Get your pass now!
Session Type: Session
Audience Level: Intermediate
Track: Marketing Analytics, Data, & ROI
Vault Recording: TBD
Audience Level: Intermediate
Gavin Austin

Most content teams decide what to retire, rewrite, or build next on gut feel or whoever complained the loudest. Here's a different way to run it: skip the dashboard. Work the data directly using a headless approach built on the hard metrics you can actually audit, and the AI that's digging through the feedback no dashboard can ever surface. See how this content triage process actually works, and what changed once we stopped waiting for the next product release to catch up on outdated content.

Takeaway

  • What headless means for content ops, and why skipping the dashboard is a feature, not a shortcut.
  • How to split your content data into deterministic (hard metrics you can audit) and probabilistic (AI-synthesized patterns) layers, and why that line has to stay visible.
  • A repeatable process for turning scattered feedback into a ranked list: retire this, refresh that, build this next.