2026 Agenda

 

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Gaining AI Visibility and Losing Human Credibility

Wil Reynolds  (Chief Executive Officer / VP Innovation, Seer Interactive)
Date: Tuesday, October 6
Time: 10:15 am - 10:45 am
Pass Type: All Access, 3-Day, 2-Day, Digital - Get your pass now!
Session Type: Session
Audience Level: Intermediate
Track: Content Strategy
Vault Recording: TBD
Audience Level: Intermediate
Wil Reynolds

Your tightrope to winning in AI and with people is the tightest it has ever been. Gone are the days of low quality text at the bottom of your page, gone is the gaming of domain authority. Optimizing in the world of AI has picked up on some of the bad habits of SEO. We're already starting to see every major AI company coming up with ways to penalize the scaled recommendations.

I'm producing 60–70% less content. My pipeline is growing. I want to help you think about KPIs for AI through a new lens.


One Seer page went from 52 to 1,000 ChatGPT citations, we'll show you how that happened and the strategy behind the tests we deploy and how they've turned out.


Everyone's racing for AI visibility. I want to pressure you to race for visibility that drives credibility.


I'll show you what long term AI success looks like and I'll give you the numbers to back it up.


I'll show how I'm using AI behind the scenes. Not to write more. To think harder about what's worth writing.

Takeaway

  • Citations are not traffic. Traffic is not revenue. Know which one you're actually chasing — and how to explain the gap to your C-suite.
  • Your prompt tracking is probably already out of date — and you're optimizing for a customer who no longer exists.
  • The highest-leverage use of AI isn't content production. It's everything around it. I'll show you what's running behind the scenes at Seer: how I'm using AI to analyze years of transcripts, scan competitor signals, surface striking-distance opportunities, and pull research from a dozen tools.