Conference: Oct 5-6
Workshops: Oct 7
From Expert to Author: How Stitch Turned SME Knowledge into a Pipeline Channel
Holly Enneking (Vice President of Marketing, Markup AI)
Bri Jones (Vice President of Marketing, Stitch)
Location: Room 207
Date: Tuesday, October 6
Time: 11:45 am - 12:15 pm
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Sponsored Session
Audience Level:
Intermediate
Track:
Partner Case Studies
Vault Recording: TBD
Audience Level: Intermediate
AI has made it easier than ever for subject matter experts to generate content, but easier to generate isn't the same as easier to trust. For service providers and technical organizations, the real bottleneck was never ideas; it was getting expert knowledge into a form that's on-brand, audience-ready, and safe to publish.
In this session, Holly Enneking, VP Marketing at Markup AI, and Bri Jones, VP Marketing at Stitch, break down how Stitch built a repeatable system to turn internal expertise into a core content and pipeline channel without marketing becoming a bottleneck or a rubber stamp.
Takeaway
- How Stitch identifies and engages SMEs to generate meaningful content to support their sales cycle.
- The workflow and tools the team uses to keep AI-assisted content on-brand and accurate.
- How Stitch approaches content marketing as a channel making meaningful impact on brand trust, pipeline influence, and sales enablement.