Now Available
On Demand
From Department to Discipline, Tools for Cross-Functional Collaboration in the Age of AI
Ellen Houston (Head of Research Strategy, Qualtrics)
Location: Insight to Impact Stage
Date: Tuesday, October 6
Time: 2:45 pm - 3:15 pm
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
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Session Type:
Sponsored Session
Track:
Insight to Impact, CMWorld
Vault Recording: Video
AI democratized research, putting powerful tools in the hands of nearly everyone while pushing traditional processes to the breaking point. As the volume and sources for research grow, distinguishing genuine insight from AI-generated noise is harder than ever. Drawing on 18 months of ground-level conversations with teams navigating this transformation, this session reveals how research processes broke, what modern insights teams actually need, and how to build resilient systems for cross-functional collaboration.Uncover where traditional collaboration fails as research tools spread to new teams.
Learn shared, actionable tactics to detect flawed, AI-hallucinated, or low-quality research before it drives business decisions.
Implement updated frameworks that align insights leaders with business partners for trustworthy, high-impact decisions.
Takeaway
- Uncover where traditional collaboration fails as research tools spread to new teams.
- Learn shared, actionable tactics to detect flawed, AI-hallucinated, or low-quality research before it drives business decisions.
- Implement updated frameworks that align insights leaders with business partners for trustworthy, high-impact decisions.