Conference: Oct 5-6
Workshops: Oct 7
From Competitive Tool Users to Brand Converts: Building a B2B Influencer Program within a Niche Technical Market
Julie Weber (Sr. Manager, Content Strategy, Siemens EDA)
Staci Bradbury (Sr. Manager, Social and Influencer Marketing, Siemens EDA)
Date: Monday, October 5
Time: 10:45 am - 11:15 am
Pass Type:
All Access, 3-Day, 2-Day, Digital -
Get your pass now!
Audience Level:
Intermediate
Track:
Social Media & Creator Marketing
Vault Recording: TBD
Audience Level: Intermediate
Launching a B2B influencer marketing program can feel like a daunting task, especially when your audience is a highly specialized group such as electrical engineers. But what if your biggest challenge – influencers aligned with competitive tools – could actually become your greatest strategic advantage? Join us as we share our approach to building a thriving influencer marketing program for an engineering software company.
We'll share the strategy behind how we successfully identified, engaged, and collaborated with influencers whose audiences consisted primarily of competitive tool users. Learn how we transformed barriers into opportunities, amplifying our message, and expanding awareness of our software solutions. Attendees will gain valuable insights, leaving with a clear understanding of practical next steps to launch or refine their own B2B influencer marketing program within a niche technical market.
Takeaway
• Learn how to identify and "flip" competitive tool users into advocates within niche technical B2B markets
• Discover a practical framework for finding technical influencers, building genuine relationships, developing compelling content strategies, and effectively measuring impact
• Learn how to advocate for your program and get the internal support and funding needed to help it succeed