Conference: Oct 5-6
Workshops: Oct 7
Finding Our Rhythm: How We Got AI and Content on Speaking Terms
Nathan Holmes (Director, Product Marketing, Acquia)
Location: Room 203
Date: Monday, October 5
Time: 11:30 am - 12:00 pm
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Sponsored Session
Audience Level:
Intermediate
Track:
Partner Case Studies
Vault Recording: Video
Audience Level: Intermediate
We want our content to support our audiences and our business. But AI has changed both how people consume information and how our team can work. Applying AI to the way we've always done things hasn't delivered the transformation we keep hearing about. It just made our old process faster.
This session will walk through Acquia's marketing and content transformation over the past year. We had to challenge how we operate as a marketing and content team altogether, rethinking our approach around the outcomes we're actually trying to drive. We've added new metrics, built an AI-ready messaging knowledge base, upskilled the team, and created reusable skills that pull in multiple tools. As a result we've driven over 21% increase in AI citations and decreased idea to publishing time.
You don't have to be able to hold a beat, but we'll drop a few music references to help get your AI and your content playing the same tune.
Takeaway
- Restructure content for humans and AI
- Turn multi-stage requests into repeatable AI skills
- Upskill team on using AI effectively
- Real world lessons on AI adoption