Conference: Oct 5-6
Workshops: Oct 7
Customers From AI Search: Closing the Three Zero-Click Strategy Gaps
Dale Bertrand (Presiddent, Fire&Spark)
Date: Monday, October 5
Time: 10:45 am - 11:15 am
Pass Type:
All Access, 3-Day, 2-Day, Digital -
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Session Type:
Session
Audience Level:
Advanced
Track:
Discoverability & Optimization
Vault Recording: TBD
Audience Level: Advanced
Your problem isn't declining organic traffic. It's AI search platforms recommending your competitors because their content answers the questions your customers are asking. AI search platforms, like ChatGPT, AI Overviews and Google's AI mode, filter prospects before they ever reach your website.
Join AI and SEO expert Dale Bertrand as he shares his research-backed insights into how AI pre-qualifies visitors, and the three critical gaps in Understanding, Relevance, and Reputation that stop brands from winning AI search recommendations.
Takeaway
- Learn how AI pre-filters website visitors based on intent and relevance
- Publish content that reflects concerns customers bring to AI search platforms
- Leverage AI for customer research to discover unmet information needs
- Educate AI about your brand through strategically optimized content
- Establish authority in AI training data through digital PR and thought leadership