2026 Agenda

 

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Creative Impact Unpacked

David Tiltman  (Chief Content Officer, WARC)
Location: Four Seasons Ballroom 2
Date: Monday, October 5
Time: 11:10 am - 11:40 am
Pass Type: All Access - Get your pass now!
Session Type: Summit (All Access Required)
Track: Summit | Science & Magic
Vault Recording: TBD
David Tiltman

How can marketers make a better case for creativity to the rest of the C-suite? The WARC team have boiled down the latest thinking, data and examples to show the current trends in creative effectiveness, and offer some clear actions marketers can take to raise the impact of their work. Using insight from the Creative Impact content track at Cannes Lions, we share cutting-edge ideas from the most successful brands on the planet.

Takeaway

  • Marketers have massively expanded the volume of creative assets they develop – but media budgets aren’t keeping up.
  • As investment in creators grows, new research is revealing how to work with them effectively.
  • There is a growing ‘two audience’ problem marketers face as AI recommendations grow in importance.