Coming Soon On Demand
Craft at Scale: What the Future of Content Production Actually Looks Like
Robin Simon Wood (SVP, Production, neuemotion)
Location: Room 104
Date: Monday, October 5
Time: 10:45 am - 11:15 am
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Session
Track:
Content Creation & Storytelling, CMWorld
Vault Recording: Video
Content has never been easier to make… and has also never been easier to forget.
AI tools can generate variations in seconds. Platforms reward volume. Deadlines compress. Budgets don't expand with expectations. And somewhere in all of that, the standard quickly drops.
Robin Simon Wood spends her days at that crossroads.
As SVP of Production at neuemotion, she leads the teams responsible for campaigns for brands like Salesforce, Webflow, Toast, Visa, and LinkedIn. The work has earned Webbys, Shortys, and Collision Awards. In 2025, she was selected as a Cannes Lions Future Gazers panelist for her perspective on where creative production is headed next.
What she's seeing is clear: production is no longer the last step in the process. It's the guardrail. It determines whether ambition survives scale.
Attendees will leave with a clearer framework for protecting creative standards while operating at modern marketing speed and a better understanding of how to structure teams so scale doesn't erode substance.
AI tools can generate variations in seconds. Platforms reward volume. Deadlines compress. Budgets don't expand with expectations. And somewhere in all of that, the standard quickly drops.
Robin Simon Wood spends her days at that crossroads.
As SVP of Production at neuemotion, she leads the teams responsible for campaigns for brands like Salesforce, Webflow, Toast, Visa, and LinkedIn. The work has earned Webbys, Shortys, and Collision Awards. In 2025, she was selected as a Cannes Lions Future Gazers panelist for her perspective on where creative production is headed next.
What she's seeing is clear: production is no longer the last step in the process. It's the guardrail. It determines whether ambition survives scale.
Attendees will leave with a clearer framework for protecting creative standards while operating at modern marketing speed and a better understanding of how to structure teams so scale doesn't erode substance.
Takeaway
- Why more content does not mean better marketing
- The real tradeoffs teams make when they optimize for speed
- How to build production systems that allow experimentation without lowering the bar
- Where AI supports craft and where it replaces it
- Why production leadership is becoming one of the most strategic roles in modern marketing