Conference: Oct 5-6
Workshops: Oct 7
Content that Converts: Strategies and Storytelling for Top-tier Niche Audiences
Jacqueline Loch (General Manager, BetaKit)
Date: Tuesday, October 6
Time: 11:00 am - 11:30 am
Pass Type:
All Access, 3-Day, 2-Day, Digital -
Get your pass now!
Audience Level:
Intermediate
Track:
Audience Building
Vault Recording: TBD
Audience Level: Intermediate
What can you learn from marketing leaders from fintech to automotive to legal and CPG who create content for top-tier brands seeking deep engagement with niche audiences? This session explores how content strategies focused on quality and engagement metrics drives results, builds brand trust, brand sentiment, customer engagement and ROI. What matters to your audiences and how do you create content that's worth their time?
Through a series of case study examples, this session explores content that is targeted and specific, follows publisher's best-practices and focuses on content formats that work, SEO and GEO strategies and engagement metrics and is visually immersive exploring digital storytelling formats from long-form content to images, animations, infographics, video and events.
Takeaway
- Learn to strategize and package content like a publishing pro and create content that converts.
- What makes content engaging to your niche audience?
- Why premium content helps improve customer experience, audience growth and engagement
- Digital storytelling formats that deliver
- 7 types of content strategies you can test for your brand regardless of your industry