Conference: Oct 5-6
Workshops: Oct 7
Content Isn’t Context: Why Your AI Needs a Brief
Chris Osterhout (Chief Strategy Officer, Diagram)
Date: Tuesday, October 6
Time: 9:40 am - 9:50 am
Pass Type:
All Access, 3-Day, 2-Day, Digital -
Get your pass now!
Session Type:
Sponsored Session
Audience Level:
Intermediate
Track:
Expert Insights
Vault Recording: TBD
Audience Level: Intermediate
Marketers know that a folder full of assets is not a creative brief. Yet many organizations expect AI to produce useful marketing by giving it access to a content library and writing a better prompt.
The missing ingredient is context: who the audience is, what outcome matters, which facts are authoritative, which assets are approved, and what is valid right now.
Through a single product-launch example, this 10-minute session will show the difference between AI working from disconnected content and AI receiving a curated brief assembled from brand, audience, product, and asset information. You’ll leave with a simple test for your next AI initiative: does it merely have access to your content, or does it have the context required to use it?
Takeaway
- Recognize when an AI marketing problem is caused by missing context rather than an ineffective prompt.
- Brief AI using five essential inputs: audience, objective, trusted facts, approved assets, and what is valid right now.
- Identify the brand, customer, product, and asset information AI needs for a specific marketing request.