2026 Agenda

 

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Comments are Content: How Major Brands Capture and Convert the Demand in their Comments

Santi Clarke  (Head of Marketing, Respondology)
Location: Room 109
Date: Monday, October 5
Time: 11:30 am - 12:00 pm
Pass Type: All Access, Digital, CMWorld 2-Day, CMWorld 3-Day - Get your pass now!
Session Type: Sponsored Session
Track: Partner Case Studies, CMWorld
Vault Recording: Video
Santi Clarke

Did you know 93% of social comments showing purchase intent go unanswered?


Social teams are being asked to produce more content and be present on more platforms than ever before, leaving little time to engage with the communities they're building. Drawing on data from more than 500M social comments, this session shows what brands are leaving on the table and how to capture and convert the demand that's already living in their comments.


Attendees will leave with an understanding of how major brands across industries are using AI to manage, engage, and discover insights from their social comments at scale, while keeping the human touch that builds community.

Takeaway

  • Why social comments are content.
  • How comments drive conversions, sentiment, and AI search visibility.
  • How major brands are using AI to manage, engage, and discover insights from their social.