2026 Agenda

 

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CMOs in the Spotlight

David Tiltman  (Chief Content Officer, WARC)
Carly Gomez  (SVP, Chief Marketing Officer, Crocs)
Ali Payne  (Chief Marketing Officer, HEINEKEN USA)
Opeyemi Oluwole-Sowore  (SVP, Chief Marketing Officer, Hackensack Meridian Health)
Location: Four Seasons Ballroom 2
Date: Monday, October 5
Time: 2:00 pm - 2:30 pm
Pass Type: All Access - Get your pass now!
Session Type: Summit (All Access Required)
Track: Summit | Science & Magic, LIONS
Vault Recording: Video
David Tiltman
Carly Gomez
Ali Payne
Opeyemi Oluwole-Sowore

What does it take to be a Chief Marketing Officer in 2026? We’re bringing CMOs in the Spotlight – one of the most popular content formats from Cannes Lions – to the Science & Magic stage to find out. Hear from three top brand leaders as they dissect the most challenging issues they face and outline their vision for the future.

Takeaway

  • What are the marketing investment priorities for the top brands in the next 18 months?
  • How do Global Chief Marketing Officers measure and communicate the value of marketing within their businesses?
  • How is the role of the Chief Marketing Officer changing and what new skills are growing in importance?