2026 Agenda

 

Export | Need Help?
All Sessions Speakers

CMO in the Spotlight

David Tiltman  (Chief Content Officer, WARC)
Date: Monday, October 5
Time: 3:05 pm - 3:35 pm
Pass Type: All Access - Get your pass now!
Session Type: Summit (All Access Required)
Track: Summit | Science & Magic
Vault Recording: TBD
David Tiltman

What does it take to be a Chief Marketing Officer in 2026? We’re bringing CMOs in the Spotlight – one of the most popular content formats from Cannes Lions – to the Science + Magic stage to find out. Hear from three top brand leaders as they dissect the most challenging issues they face and outline their vision for the future.

Takeaway

  • What are the marketing investment priorities for the top brands in the next 18 months?
  • How do Global Chief Marketing Officers measure and communicate the value of marketing within their businesses?
  • How is the role of the Chief Marketing Officer changing and what new skills are growing in importance?