Conference: Oct 5-6
Workshops: Oct 7
Closing the AI Acceleration Gap: Building a Marketing Stack That Keeps Up
Joanna Geselbracht (Executive Director, Head of Marketing Technology and Operations, Janus Henderson Investors)
Jen Bebb (Head of Enterprise Customer Experience, WordPress VIP)
Location: Room 109
Date: Tuesday, October 6
Time: 11:45 am - 12:15 pm
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Sponsored Session
Audience Level:
Intermediate
Track:
Partner Case Studies
Vault Recording: Video
Audience Level: Intermediate
AI is transforming enterprise marketing faster than most organizations can adapt. New tools promise faster content creation, deeper personalization and greater efficiency – but many teams are finding their marketing technology stack isn't built to support them. Legacy platforms, disconnected systems, content governance challenges and vendor lock-in make it difficult to integrate AI into existing workflows and scale innovation across brands.
In this session, leaders from Janus Henderson and WordPress VIP will explore what it really takes to build an AI-ready marketing foundation. Drawing on real-world experience modernizing enterprise marketing technology, they'll discuss how open, interoperable platforms help marketing teams experiment faster, integrate emerging AI capabilities without rebuilding their stack, and maintain control over their content and data.
Takeaway
- Build a flexible marketing foundation that evolves alongside AI innovation.
- Reduce friction caused by disconnected systems and closed platforms.
- Enable faster experimentation while maintaining governance and security.
- Future-proof their content operations without locking themselves into today's technology decisions.