Conference: Oct 5-6
Workshops: Oct 7
Building Brand Affinity at the Speed of Culture
Lisa Zlotnick (Head of Brand PR, SHIEN)
Tod Plotkin (Founder/CEO, Green Buzz (GBA))
Date: Monday, October 5
Time: 10:00 am - 10:30 am
Pass Type:
All Access, 3-Day, 2-Day, Digital -
Get your pass now!
Session Type:
Session
Audience Level:
Advanced
Track:
Brand & Demand Marketing
Vault Recording: TBD
Audience Level: Advanced
Marketing today requires a different playbook. Consumers expect brands to show up authentically, contribute to culture meaningfully, and create opportunities for participation. Join Green Buzz (GBA) Founder / CEO Tod Plotkin and Lisa Zlotnick, U.S. Head of Brand PR at SHEIN for a conversation on how brands can move at the speed of culture by connecting consumer insights, community, creators, and storytelling.
Drawing from insight-led campaigns, creator partnerships, experiential activations, live shopping, and purpose-driven initiatives, they'll explore how understanding your audience can inspire culturally relevant moments that extend far beyond a single campaign. From identifying the right cultural moments to participate in to amplifying stories across earned, owned, and social channels, the session will examine how marketers can build lasting brand affinity.
Takeaway
- Practical strategies for turning customer insights into stories that resonate
- Build community-first campaigns
- Create content that drives conversation long after the moment has passed.