Conference: Oct 5-6
Workshops: Oct 7
Build the World, Not the Deck: Immersive Storytelling for Sales Enablement
Melissa Rothchild (Chief Marketing Officer, Guardian, Group Benefits Division, Guardian)
Date: Monday, October 5
Time: 2:45 pm - 3:15 pm
Pass Type:
All Access, 3-Day, 2-Day, Digital -
Get your pass now!
Audience Level:
Intermediate
Track:
Brand & Demand Marketing
Vault Recording: TBD
Audience Level: Intermediate
Sales teams are drowning in content — decks, demos, one-pagers, and portals — yet critical messages still fail to stick. What if sales training wasn't something reps sat through, but something they stepped into?
In this session, you'll see how marketing teams can leverage storytelling, immersive design, and experiential learning to transform sales enablement from information overload into unforgettable experiences. Drawing from real-world examples of large-scale immersive sales training activations, you'll learn how narrative, metaphor, and hands-on engagement can simplify complex offerings, build confidence, and drive real behavior change.
You'll walk away with a practical framework for turning traditional training into story-driven experiences that reps don't just remember — they use.
Takeaway
- Reframe sales training as a narrative experience, not a content delivery exercise
- Identify how storytelling, metaphor, and physical engagement improve retention and confidence
- Apply a repeatable framework for designing immersive training experiences — even with limited budgets
- Align marketing, sales, and enablement teams around a shared story that carries beyond the event