Conference: Oct 5-6
Workshops: Oct 7
Build a Zero Click Marketing Strategy: How to Earn Attention When Your Audience Won't Click
Amanda Natividad (Founder, Zero Click Marketing)
Date: Tuesday, October 6
Time: 2:00 pm - 2:30 pm
Pass Type:
All Access, 3-Day, 2-Day, Digital -
Get your pass now!
Session Type:
Session
Audience Level:
Intermediate
Track:
Content Strategy
Vault Recording: TBD
Audience Level: Intermediate
Clicks are harder to earn, harder to attribute, and less representative of how audiences actually discover, trust, and choose brands. Search engines answer questions directly. Social platforms reward native content. AI tools summarize, cite, and recommend without sending predictable traffic. And audiences increasingly make decisions based on what they see, hear, and remember before they ever visit your website.
In this hands-on workshop, Amanda Natividad will show marketers how to build a Zero Click Marketing strategy: a practical approach to creating content that delivers value where the audience already is, while still creating meaningful paths to deeper engagement, trust, and conversion.
Attendees will choose one existing campaign, content pillar, report, webinar, podcast episode, or thought leadership asset and transform it into a zero-click distribution plan. Together, we'll map the audience, identify the core idea worth spreading, package that idea into platform-native formats, and define what to measure when clicks are no longer the whole story.
Takeaway
- Diagnose when a content strategy is too dependent on clicks and identify what needs to work before someone visits the website.
- Turn one existing content asset into a zero-click distribution plan across channels like LinkedIn, newsletters, video, podcasts, communities, search, AI, and sales conversations.
- Package ideas into platform-native content that delivers useful value in-feed, in-search, in-inbox, or in-community without becoming a thin teaser for a link.
- Identify the right “next step” for each content touchpoint, whether that is a click, reply, follow, subscribe, demo request, sales conversation, or brand memory.
- Measure zero-click content more realistically using a mix of attention, engagement quality, audience growth, branded demand, qualitative feedback, and conversion signals.