2026 Agenda

 

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B2B Thought Leadership That Drives Brand, Demand and Revenue Outcomes

Lee Odden  (CEO, TopRank Marketing)
Location: Room 207
Date: Tuesday, October 6
Time: 2:00 pm - 2:30 pm
Pass Type: All Access, Digital, CMWorld 2-Day, CMWorld 3-Day - Get your pass now!
Session Type: Session
Track: Thought Leadership, CMWorld
Vault Recording: Video
Lee Odden

When everyone has the same AI tools for marketing, how does anyone stand out?


AI has created many benefits but it has also boosted efficiency and scale - of mediocrity. Feeds and inboxes are now flooded with low-quality emails, social media posts, and content chasing conversions while lacking credibility and failing to engage. B2B business leaders don’t want more content — they want answers. They want credible information from sources they can believe in.


In this presentation, Lee Odden will share the latest research on B2B thought leadership and a framework for helping B2B brands create a system of data-informed, multi-channel content experiences that build trust and drive full-funnel results.

Takeaway

  • Use the right inputs of audience insights, customer data, and original research
  • Develop engaging outputs of experiential content delivered across relevant channels including AI search
  • Create brand validation through influencer partnerships, industry media, AI search and social proof
  • Drive business outcomes with CTAs designed to attract, engage, and convert