2026 Agenda

 

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95% of Your Buyers Aren't Searching: Why Your Content Budget Belongs in a Distribution Channel You Own

Darren Chait  (CMO, beehiiv)
Location: Room 203
Date: Tuesday, October 6
Time: 11:45 am - 12:15 pm
Pass Type: All Access, Digital, CMWorld 2-Day, CMWorld 3-Day - Get your pass now!
Session Type: Sponsored Session
Track: Partner Case Studies, CMWorld
Vault Recording: Video
Darren Chait

Your content marketing program has been thrown on its head. AI answers borrow your best ideas without your name. Algorithms decide who sees your posts. And search only reaches the 5% of buyers who are already looking. The problem is where it lives. The brands winning right now have something better: the right to show up in front of the same people every single week, without asking an algorithm first. This session shows you how to build content your audience looks forward to, with the team and budget you already have, and how to prove it's working.

Takeaway

  • Steal the playbooks top brands like Ramp, HubSpot, and Brex use to win with audiences they own.
  • Find the ideas only your team can offer, and turn them into a publication your prospects want to subscribe to.
  • Build an operating model that works with the team you already have, no new headcount required.
  • Leverage existing resources to show content-attributed pipeline and revenue within 90 days, whether you're launching a newsletter or revamping the one you have.
  • Prove it's working with the metrics your leadership already trusts.