2026 Agenda

 

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2027 Video Trends: Winning the Attention War

Lindsay Goulet  (Content Video Expert, PlayPlay)
Fabien Andreu  (Video Content Expert, PlayPlay)
Location: Room 105
Date: Tuesday, October 6
Time: 11:45 am - 12:15 pm
Pass Type: All Access, Digital, CMWorld 2-Day, CMWorld 3-Day - Get your pass now!
Session Type: Sponsored Session
Track: Partner Case Studies, CMWorld
Vault Recording: Video
Lindsay Goulet
Fabien Andreu

Your audience's attention has never been so contested — or so fickle. 78% of consumers want to see more brand video in 2026, but 75% of them are multitasking while they watch, splitting focus across two screens at once. The takeaway: making more video isn't enough anymore. You need to make the right video, in the right way, at the right moment.


In this masterclass, we break down the 4 trends shaping who wins attention today and who gets scrolled past — from searchable video (search is going visual) to smart short-form, production speed, and the balance between AI and human authenticity. These aren't abstract predictions — they're concrete, data-backed, immediately actionable levers your team can put to work, no matter your size.


If you want to leave this show with a clear playbook for your 2027 video strategy — not just another list of trends — this session is for you

Takeaway

  • Making video searchable
  • Mastering smart short-form
  • Speeding up video production without sacrificing quality
  • Using AI without losing your brand voice