Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.
10 Human Behavior Hacks that Make Your Email Crazy Effective
Speaker: Nancy Harhut (HBT Marketing)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Email & Conversion
Session Type: Breakout Session
Audience Level: All
10 Mistakes to Avoid When Building a New Website
Speaker: Rachel Mann (American Fidelity Assurance Company)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Customer Experience
Session Type: Breakout Session
Audience Level: All
10 Simple Tips for Savvy Writing
Speaker: Penny Gralewski (Commvault)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: The Basics
Session Type: Breakout Session
Audience Level: All
3 Trends Shaping the Next Decade of Content Marketing
Speaker: Eric Goodstadt (Manifest)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Future Trends
Session Type: Breakout Session
Audience Level: All
Accelerating the Buyer Journey with Bingeable Experiences
Speaker: Randy Frisch (Uberflip)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Demand Generation
Session Type: Breakout Session
Audience Level: Intermediate
Speakers: Drew McLellan (Agency Management Institute), Susan Baier (Audience Audit, Inc.)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Agency Strategies
Session Type: Breakout Session
Audience Level: All
America's Pastime: Making PR and Marketing Teams Play Nicely Since 2020
Speakers: Mariah Obiedzinski (Stamats), Marcia Francis (The University of Kansas Health System)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Agency Strategies
Session Type: Breakout Session
Audience Level: Intermediate
Speaker: Lindsay Hotmire (Lindsay Hotmire Creative, LLC (T.A. Lindsay Hotmire))
Pass Type: All Access, Main Conference, Main Conference Plus
Track: The Basics
Session Type: Breakout Session
Audience Level: All
Big Fish You Have 2 Choices: Stand Out or Drown in the Sea of Sameness
Speaker: Caroline Nuttall
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Lunch & Learn
Session Type: Breakout Session
Audience Level: All
Binge marketing: A Practical Guide to Building Your Brand With Serial Content
Speaker: Carlijn Postma (The Post)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Lunch & Learn
Session Type: Breakout Session
Audience Level: Intermediate
Bold is the New Black: How To Align it With Your Content Strategy?
Speakers: Alenka Bester (Zavarovalnica Triglav), Inga Batur (Zavarovalnica Triglav)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Strategy
Session Type: Breakout Session
Audience Level: Intermediate
Speakers: Jon Kane (Brainrider), Stacey Cummings (Purolator)
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Breakout Session
Audience Level: All
Building a Content Marketing Program in a Complex Global Organization
Speaker: Andi Robinson (Corteva Agriscience)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Global Strategies
Session Type: Breakout Session
Audience Level: All
But They're Only 10! Understanding Generation Alpha Consumers
Speaker: Christine Carter (Author and Global Marketing Strategist)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Future Trends
Session Type: Breakout Session
Audience Level: Intermediate
Combining Story + Structure to Create a Sustainable Content Marketing Strategy
Speakers: Carmen Hill (Chill Content, LLC), Meredyth Jensen (RGP)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Strategy
Session Type: Breakout Session
Audience Level: All
Compelling Multicultural Marketing: What You're Missing, What's Working Now and How to Get Results
Speaker: Sydni Craig-Hart (Smart Simple Marketing)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Strategy
Session Type: Breakout Session
Audience Level: All
Connecting Brands to World Cultures through Influencer Marketing
Speaker: Annalisa Nash Fernandez (Because Culture LLC)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Global Strategies
Session Type: Breakout Session
Audience Level: Intermediate
Speaker: Robert Rose (Content Marketing Institute)
Pass Type: All Access, Main Conference Plus
Session Type: Workshop
Audience Level: All
Content Marketing for Marketing Agencies: Make Your Services Sing
Speakers: Erika Heald (Erika Heald Consulting), Maureen Jann (SuperDeluxe Marketing)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Agency Strategies
Session Type: Breakout Session
Audience Level: Intermediate
Content Measurement in a Zero-Click Reality
Speaker: Katie Tweedy (Nina Hale)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Search Engine Optimization
Session Type: Breakout Session
Audience Level: Intermediate
Content that Builds Trust in the Era of Distrust
Speaker: Jacquie Chakirelis (Online Platform Institute)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: All
Courageous Content: 6 Ways to Get Noticed Amidst the Noise
Speaker: Jay Baer (Convince & Convert)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Keynote: Big Ideas
Session Type: Breakout Session
Audience Level: Intermediate
Data/AI Driven vs. Story-Driven: Creating Modern Marketing Alchemy in the Digital Era
Speakers: Sean Tracey (Sean Tracey Associates), Shannon Farrelly (MIT Initiative on the Digital Economy (IDE))
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Analytics & Data
Session Type: Breakout Session
Audience Level: Intermediate
Design Thinking Meet Story Thinking
Speaker: Matthew Rayback (Adobe)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Creativity Track (design, strategy & tools)
Session Type: Breakout Session
Audience Level: All
Developing Global Content for Local Audiences
Speaker: Zari Venhaus (Eaton)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Global Strategies
Session Type: Breakout Session
Audience Level: All
Digital Doubt: Fighting Imposter Syndrome in a Hyperconnected, Content-Saturated World
Speaker: Amber Naslund (LinkedIn)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Personal Skills
Session Type: Breakout Session
Audience Level: All
Don't Skip Over These Overlooked SEO Strategies, Tactics and Tools
Speaker: Mike Murray (Online Marketing Coach)
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Breakout Session
Audience Level: All
Drive Your Content Transformation From The Bottom Up
Speakers: April Henderson (Forrester Research), Laura Ramos (Forrester Research), Christine Polewarczyk (Forrester Research)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Teams & Culture
Session Type: Breakout Session
Audience Level: Intermediate
Email Automation Crash Course: How to Create Emails People Want to Read
Speaker: Liz Willits (LizWillits.com)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Email & Conversion
Session Type: Breakout Session
Audience Level: Beginner
Email Marketing Workshop: What Works and What Doesn't Work
Speaker: Jessica Best (Barkley)
Pass Type: All Access, Main Conference Plus
Session Type: Workshop
Audience Level: All
Embracing the Non-Binary Marketing Mindset
Speakers: Christi Olson (Microsoft Advertising), MJ DePalma (Microsoft Advertising)
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Keynote
Audience Level: All
Fearless Content Teams: Creating a Safe Place for Unsafe Ideas
Speaker: Kathy Klotz-Guest (Keeping it Human)
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Breakout Session
Audience Level: All
Feasting On Brains: How to Create Content Based on Persona Insights
Speaker: Jonathan Kranz (Kranz Communications)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: Intermediate
Find Your Big Idea: How to Publish Survey-Based Research that Makes a Real Impact
Speakers: Michele Linn (Mantis Research), Clare McDermott (Mantis Research)
Session Type: Session
Flood The Zone! A New System For Creating Compelling Social Video
Speakers: Jennifer Jordan (Babbel), Matt Johnston (Guide Social)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Social Media
Session Type: Breakout Session
Audience Level: All
Forget social media. Build fans on your own content channel.
Speaker: Cor Hospes (Merkjournalisten)
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Breakout Session
Audience Level: All
Speakers: Rebecca Geier (RIVE), Scott Mogull (Texas State University - Technical Communication Program)
Pass Type: All Access, Main Conference Plus
Session Type: Workshop
Audience Level: Beginner
From Disruptor to Desired - How to build a Craveable Brand
Speaker: Jessika Phillips (NOW Marketing Group)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Lunch & Learn
Session Type: Breakout Session
Audience Level: Intermediate
Getting the Most Out of CMWorld 2020
Speaker: Cathy McPhillips (Content Marketing Institute)
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Breakout Session
Audience Level: All
Google Analytics for Content Marketers: How to Optimize Content for Traffic and Conversions
Speaker: Andy Crestodina (Orbit Media)
Pass Type: All Access, Main Conference Plus
Session Type: Workshop
Audience Level: All
Help! How to Create Content Marketing That Actually Makes a Difference
Speaker: Bethany Chambers (North Coast Media)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Lunch & Learn
Session Type: Breakout Session
Audience Level: Beginner
How content marketers can impact sales through Account-Based Marketing
Speaker: Pam Didner (Author and Speaker)
Pass Type: All Access, Main Conference Plus
Session Type: Workshop
Audience Level: All
How to Build an Online Audience Through Powerful, Consistent Search Optimized Content Creation
Speaker: Julia McCoy (The Content Hacker)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: The Basics
Session Type: Breakout Session
Audience Level: Intermediate
How to Deliver Rockstar Content Marketing Results that Win Hearts, Minds & Resources
Speaker: Amanda Todorovich (Cleveland Clinic)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Keynote: Lessons From CCOs
Session Type: Breakout Session
Audience Level: All
How to Develop an Account Based Podcasting Content Plan that Drives Revenue
Speaker: Bernie Borges (Vengreso)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Lunch & Learn
Session Type: Breakout Session
Audience Level: Intermediate
How to Grow Success When You Don't Have Many Hands on the Content Marketing Deck
Speaker: Ann Gynn (G Force Communication)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Teams & Culture
Session Type: Breakout Session
Audience Level: All
How to Make Sure Your Company Ranks in Voice Search
Speaker: Christoph Trappe (The Authentic Storytelling Project)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Search Engine Optimization
Session Type: Breakout Session
Audience Level: All
Speaker: Vishal Khanna (HealthPrize Technologies)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Lunch & Learn
Session Type: Breakout Session
Audience Level: All
Influencer Marketing Unleashed: Top Tactics for Success from Global B2B Brands
Speaker: Lee Odden (TopRank Marketing)
Pass Type: Main Conference, Main Conference Plus
Track: Content Distribution/Promotion
Session Type: Session
Audience Level: All
It's More Than Data: We're Doing Content Marketing Wrong
Speaker: Paxton Gray (97th Floor)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Strategy
Session Type: Breakout Session
Audience Level: Advanced
Keynote - Content Marketing: Where Do We Go from Here?
Speaker: Joe Pulizzi (Content Marketing Institute)
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Keynote
Audience Level: All
Learn How to Move from Mayhem to Momentum by Building a Content Strategy
Speaker: Cathy McKnight (The Content Advisory)
Pass Type: All Access, Main Conference Plus
Session Type: Workshop
Audience Level: All
Let's Steal from The World's Most Awesome Content
Speaker: Doug Kessler (Velocity)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: All
Speaker: Jonathan Kranz (Kranz Communications)
Pass Type: All Access, Main Conference Plus
Session Type: Workshop
Marketing to Gen V: Engaging the Visual Generation
Speaker: Amy Balliett (Killer Visual Strategies)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Visual Storytelling
Session Type: Breakout Session
Audience Level: Intermediate
Measuring and Maximizing the ROI of Marketing Content
Speaker: A. Lee Judge (Content Monsta)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: ROI/Measurement
Session Type: Breakout Session
Audience Level: Intermediate
Micronarrative Design, Connecting Your Story to Customer Experience
Speaker: Chris Ross (Gartner)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Keynote: Lessons From CCOs
Session Type: Breakout Session
Audience Level: All
More Brain, Less Storm: The Power Of The Creative Process
Speaker: Melanie Deziel (StoryFuel)
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Keynote
Audience Level: All
Optimizing Your Content for Search Engines
Speaker: Brian Piper (University of Rochester)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Search Engine Optimization
Session Type: Breakout Session
Audience Level: Beginner
People Don't Care - and That's Your Biggest Marketing Advantage
Speaker: Chris White (Capital One)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Strategy
Session Type: Breakout Session
Audience Level: Intermediate
Persistently Agile: Why the Key to High Performance Marketing Lies with People Not Projects
Speaker: Andrea Fryrear (AgileSherpas)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Teams & Culture
Session Type: Breakout Session
Audience Level: All
Podcasting - All the Essentials for Success
Speaker: Rob Walch (Libsyn)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: The Basics
Session Type: Breakout Session
Audience Level: All
Podcasting 101, 201 and 301 Best tips and tricks
Speaker: Rob Walch (Libsyn)
Pass Type: All Access, Main Conference Plus
Session Type: Workshop
Audience Level: All
Podcasting: A Multichannel Goldmine for Thoughtfully Repurposed Content
Speaker: Chris Luecke (Rockwell Automation)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Distribution/Promotion
Session Type: Breakout Session
Audience Level: All
Speaker: Jonathan Kranz (Kranz Communications)
Pass Type: All Access, Main Conference Plus
Session Type: Industry Forum
Audience Level: All
Real lessons in creative leadership
Speaker: Adam Morgan (Adobe)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Creativity Track (design, strategy & tools)
Session Type: Breakout Session
Audience Level: All
Sales Enablement in an AI-First World
Speaker: Peter Stadlinger (Salesforce)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Sales Enablement
Session Type: Breakout Session
Audience Level: Intermediate
Show Your Work: How to Become a Fact-Checking Pedant (and Why You Should)
Speaker: Jonathan Crossfield (Freelance)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
Starting Now, *You* Are the Journalist: 10 Tips for Finding and Creating Original Stories
Speaker: Michelle Park Lazette (Federal Reserve Bank of Cleveland)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
Taking the webinar leap - webinars for small teams with small budgets
Speaker: Paula Kreba (C-FER Technologies)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: The Basics
Session Type: Breakout Session
Audience Level: Beginner
The Boy Band Effect: Transform Your B2B Influencer Marketing from One-Hit Wonder to Lasting-Legend
Speaker: Ashley Zeckman (TopRank Marketing)
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Breakout Session
Audience Level: Intermediate
The Confused Buyer Always Says No....And Other Perils of Mixed Messaging That Kill Campaigns
Speaker: Kenneth "Shark" Kinney (A Shark's Perspective, LLC / Ai Media Group)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Demand Generation
Session Type: Breakout Session
Audience Level: All
Speakers: Dennis Shiao (Dennis Shiao Consulting), Rich Schwerin (Autodesk)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Lunch & Learn
Session Type: Breakout Session
Audience Level: All
The Mothers of All Strategies: How to Understand the Seven Archetypes of Content Marketing Strategy
Speaker: Jesper Laursen (Brand Movers)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Lunch & Learn
Session Type: Breakout Session
Audience Level: Intermediate
Speaker: Val Swisher (Content Rules, Inc.)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Strategy
Session Type: Breakout Session
Audience Level: Intermediate
The Surprising Science Behind Memorable Content
Speaker: Joe Lazauskas (Contently)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Future Trends
Session Type: Breakout Session
Audience Level: All
Use Serial Storytelling to Drive Demand for Complex Solutions
Speaker: Ardath Albee (Marketing Interactions Inc.)
Pass Type: All Access, Main Conference Plus
Session Type: Workshop
Audience Level: Intermediate
User Loyalty: The Mid-Funnel Metric You've Been Waiting For.
Speaker: Inbar Yagur (Keywee)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Distribution/Promotion
Session Type: Breakout Session
Audience Level: All
Using Customer Data to Craft Personalization at Scale
Speaker: Jessica Best (Barkley)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Email & Conversion
Session Type: Breakout Session
Audience Level: All
Utilizing Instagram to Not-So-Accidentally Grow your Brand 2.0
Speaker: Wally Koval (@AccidentallyWesAnderson)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Social Media
Session Type: Breakout Session
Audience Level: All
What Not To Do: How Companies Shoot Themselves in the Foot with Illegal Marketing Tactics
Speaker: Ruth Carter, Esq. (Carter Law Firm)
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Breakout Session
Audience Level: Intermediate
What Podcasting & TikTok Can Teach Us About Creating Empathetic Content!
Speaker: Brian Fanzo (iSocialFanz)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Social Media
Session Type: Breakout Session
Audience Level: Advanced
Who's Afraid of Strategy? Stay in Control with the Agile Content Marketing Roadmap!
Speaker: Bert van Loon
Pass Type: All Access, Main Conference Plus
Session Type: Workshop
Audience Level: Intermediate
Why E-Mail Newsletter Subscription May Be Your Best Answer to Privacy Regulations?
Speaker: Igor Bielobradek (Deloitte in Poland)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Customer Experience
Session Type: Breakout Session
Audience Level: Intermediate
Why Marketers Should Focus on Editorial Franchises, Not Content Marketing
Speaker: Andrew Hanelly (Revmade)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: Intermediate
Speaker: AJ Huisman (Y Content)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Personal Skills
Session Type: Breakout Session
Audience Level: All
Why Your B2B Sales Force Should Be Your Greatest Content Distribution Channel
Speaker: Viveka von Rosen (Vengreso)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Sales Enablement
Session Type: Breakout Session
Audience Level: Intermediate
Writing with No Respect: Find Out What it Means to Me
Speaker: Ahava Leibtag (AHA Media Group)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: Intermediate
You Know What I Mean?: A cultural look at consumer meaning-making and brand consecration
Speaker: Marcus Collins (Ross School of Business, University of Michigan)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Branded Content
Session Type: Breakout Session
Audience Level: All
Speaker: Adele Revella (Buyer Persona Institute)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Demand Generation
Session Type: Breakout Session
Audience Level: All
Your Website Homepage? It Isn't Your Homepage Anymore.
Speaker: Laurel Miltner (Orbit Media)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Analytics & Data
Session Type: Breakout Session
Audience Level: All
You’re Worrying About The Wrong Damn Numbers
Speaker: Tom Martin (Converse Digital)
Pass Type: All Access, Main Conference, Main Conference Plus
Track: ROI/Measurement
Session Type: Breakout Session
Audience Level: Intermediate
