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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

10 Human Behavior Hacks that Make Your Email Crazy Effective

Speaker: Nancy Harhut  (HBT Marketing)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: All

10 Mistakes to Avoid When Building a New Website

Speaker: Rachel Mann  (American Fidelity Assurance Company)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Customer Experience

Session Type: Breakout Session

Audience Level: All

10 Simple Tips for Savvy Writing

Speaker: Penny Gralewski  (Commvault)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: The Basics

Session Type: Breakout Session

Audience Level: All

3 Trends Shaping the Next Decade of Content Marketing

Speaker: Eric Goodstadt  (Manifest)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

Audience Level: All

Accelerating the Buyer Journey with Bingeable Experiences

Speaker: Randy Frisch  (Uberflip)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation

Session Type: Breakout Session

Audience Level: Intermediate

Achieving Agency Success Beyond 2020 -- How 1,000 Agency Clients Plan to Move Forward with Marketing After COVID-19

Speakers: Drew McLellan  (Agency Management Institute), Susan Baier  (Audience Audit, Inc.)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: All

America's Pastime: Making PR and Marketing Teams Play Nicely Since 2020

Speakers: Mariah Obiedzinski  (Stamats), Marcia Francis  (The University of Kansas Health System)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Authenticity Is Not A Formula: Why Reaching Your Audience Has to Begin With Forgetting Everything You Know

Speaker: Lindsay Hotmire  (Lindsay Hotmire Creative, LLC (T.A. Lindsay Hotmire))

Pass Type: All Access, Main Conference, Main Conference Plus

Track: The Basics

Session Type: Breakout Session

Audience Level: All

Big Fish You Have 2 Choices: Stand Out or Drown in the Sea of Sameness

Speaker: Caroline Nuttall

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Binge marketing: A Practical Guide to Building Your Brand With Serial Content

Speaker: Carlijn Postma  (The Post)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Bold is the New Black: How To Align it With Your Content Strategy?

Speakers: Alenka Bester  (Zavarovalnica Triglav), Inga Batur  (Zavarovalnica Triglav)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Breaking Down Silos to Drive Better Results: How to Unlock the Full Potential of Your Large Marketing Team

Speakers: Jon Kane  (Brainrider), Stacey Cummings  (Purolator)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Breakout Session

Audience Level: All

Building a Content Marketing Program in a Complex Global Organization

Speaker: Andi Robinson  (Corteva Agriscience)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

But They're Only 10! Understanding Generation Alpha Consumers

Speaker: Christine Carter  (Author and Global Marketing Strategist)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

Audience Level: Intermediate

Combining Story + Structure to Create a Sustainable Content Marketing Strategy

Speakers: Carmen Hill  (Chill Content, LLC), Meredyth Jensen  (RGP)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: All

Compelling Multicultural Marketing: What You're Missing, What's Working Now and How to Get Results

Speaker: Sydni Craig-Hart  (Smart Simple Marketing)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: All

Connecting Brands to World Cultures through Influencer Marketing

Speaker: Annalisa Nash Fernandez  (Because Culture LLC)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Global Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Content Marketing Strategy For Agencies – How To Create, As Well as Deliver, Content Marketing Strategy To Clients

Speaker: Robert Rose  (Content Marketing Institute)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: All

Content Marketing for Marketing Agencies: Make Your Services Sing

Speakers: Erika Heald  (Erika Heald Consulting), Maureen Jann  (SuperDeluxe Marketing)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Content Measurement in a Zero-Click Reality

Speaker: Katie Tweedy  (Nina Hale)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

Content that Builds Trust in the Era of Distrust

Speaker: Jacquie Chakirelis  (Online Platform Institute)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Courageous Content: 6 Ways to Get Noticed Amidst the Noise

Speaker: Jay Baer  (Convince & Convert)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Audience Level: Intermediate

Data/AI Driven vs. Story-Driven: Creating Modern Marketing Alchemy in the Digital Era

Speakers: Sean Tracey  (Sean Tracey Associates), Shannon Farrelly  (MIT Initiative on the Digital Economy (IDE))

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: Intermediate

Design Thinking Meet Story Thinking

Speaker: Matthew Rayback  (Adobe)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Developing Global Content for Local Audiences

Speaker: Zari Venhaus  (Eaton)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

Digital Doubt: Fighting Imposter Syndrome in a Hyperconnected, Content-Saturated World

Speaker: Amber Naslund  (LinkedIn)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Personal Skills

Session Type: Breakout Session

Audience Level: All

Don't Skip Over These Overlooked SEO Strategies, Tactics and Tools

Speaker: Mike Murray  (Online Marketing Coach)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Breakout Session

Audience Level: All

Drive Your Content Transformation From The Bottom Up

Speakers: April Henderson  (Forrester Research), Laura Ramos  (Forrester Research), Christine Polewarczyk  (Forrester Research)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: Intermediate

Email Automation Crash Course: How to Create Emails People Want to Read

Speaker: Liz Willits  (LizWillits.com)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: Beginner

Email Marketing Workshop: What Works and What Doesn't Work

Speaker: Jessica Best  (Barkley)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: All

Embracing the Non-Binary Marketing Mindset

Speakers: Christi Olson  (Microsoft Advertising), MJ DePalma  (Microsoft Advertising)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Audience Level: All

Fearless Content Teams: Creating a Safe Place for Unsafe Ideas

Speaker: Kathy Klotz-Guest  (Keeping it Human)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Breakout Session

Audience Level: All

Feasting On Brains: How to Create Content Based on Persona Insights

Speaker: Jonathan Kranz  (Kranz Communications)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Find Your Big Idea: How to Publish Survey-Based Research that Makes a Real Impact

Speakers: Michele Linn  (Mantis Research), Clare McDermott  (Mantis Research)

Session Type: Session

Flood The Zone! A New System For Creating Compelling Social Video

Speakers: Jennifer Jordan  (Babbel), Matt Johnston  (Guide Social)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Social Media

Session Type: Breakout Session

Audience Level: All

Forget social media. Build fans on your own content channel.

Speaker: Cor Hospes  (Merkjournalisten)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Breakout Session

Audience Level: All

Foundations of Content Marketing for the Next Generation: Strategies, Templates, and Expert Insights From the Authors of the Forthcoming Content Marketing Textbook

Speakers: Rebecca Geier  (RIVE), Scott Mogull  (Texas State University - Technical Communication Program)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Beginner

From Disruptor to Desired - How to build a Craveable Brand

Speaker: Jessika Phillips  (NOW Marketing Group)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Getting the Most Out of CMWorld 2020

Speaker: Cathy McPhillips  (Content Marketing Institute)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Breakout Session

Audience Level: All

Google Analytics for Content Marketers: How to Optimize Content for Traffic and Conversions

Speaker: Andy Crestodina  (Orbit Media)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: All

Help! How to Create Content Marketing That Actually Makes a Difference

Speaker: Bethany Chambers  (North Coast Media)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Beginner

How content marketers can impact sales through Account-Based Marketing

Speaker: Pam Didner  (Author and Speaker)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: All

How to Build an Online Audience Through Powerful, Consistent Search Optimized Content Creation

Speaker: Julia McCoy  (The Content Hacker)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: The Basics

Session Type: Breakout Session

Audience Level: Intermediate

How to Deliver Rockstar Content Marketing Results that Win Hearts, Minds & Resources

Speaker: Amanda Todorovich  (Cleveland Clinic)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Lessons From CCOs

Session Type: Breakout Session

Audience Level: All

How to Develop an Account Based Podcasting Content Plan that Drives Revenue

Speaker: Bernie Borges  (Vengreso)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

How to Grow Success When You Don't Have Many Hands on the Content Marketing Deck

Speaker: Ann Gynn  (G Force Communication)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

How to Make Sure Your Company Ranks in Voice Search

Speaker: Christoph Trappe  (The Authentic Storytelling Project)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: All

In Favor of Difficult Content

Speaker: Vishal Khanna  (HealthPrize Technologies)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Influencer Marketing Unleashed: Top Tactics for Success from Global B2B Brands

Speaker: Lee Odden  (TopRank Marketing)

Pass Type: Main Conference, Main Conference Plus

Track: Content Distribution/Promotion

Session Type: Session

Audience Level: All

It's More Than Data: We're Doing Content Marketing Wrong

Speaker: Paxton Gray  (97th Floor)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Advanced

Keynote - Content Marketing: Where Do We Go from Here?

Speaker: Joe Pulizzi  (Content Marketing Institute)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Audience Level: All

Learn How to Move from Mayhem to Momentum by Building a Content Strategy

Speaker: Cathy McKnight  (The Content Advisory)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: All

Let's Steal from The World's Most Awesome Content

Speaker: Doug Kessler  (Velocity)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Marketing Writing Masterclass

Speaker: Jonathan Kranz  (Kranz Communications)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Marketing to Gen V: Engaging the Visual Generation

Speaker: Amy Balliett  (Killer Visual Strategies)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: Intermediate

Measuring and Maximizing the ROI of Marketing Content

Speaker: A. Lee Judge  (Content Monsta)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: ROI/Measurement

Session Type: Breakout Session

Audience Level: Intermediate

Micronarrative Design, Connecting Your Story to Customer Experience

Speaker: Chris Ross  (Gartner)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Lessons From CCOs

Session Type: Breakout Session

Audience Level: All

More Brain, Less Storm: The Power Of The Creative Process

Speaker: Melanie Deziel  (StoryFuel)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Audience Level: All

Optimizing Your Content for Search Engines

Speaker: Brian Piper  (University of Rochester)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Beginner

People Don't Care - and That's Your Biggest Marketing Advantage

Speaker: Chris White  (Capital One)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Persistently Agile: Why the Key to High Performance Marketing Lies with People Not Projects

Speaker: Andrea Fryrear  (AgileSherpas)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Podcasting - All the Essentials for Success

Speaker: Rob Walch  (Libsyn)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: The Basics

Session Type: Breakout Session

Audience Level: All

Podcasting 101, 201 and 301 Best tips and tricks

Speaker: Rob Walch  (Libsyn)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: All

Podcasting: A Multichannel Goldmine for Thoughtfully Repurposed Content

Speaker: Chris Luecke  (Rockwell Automation)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

Professional Services Forum

Speaker: Jonathan Kranz  (Kranz Communications)

Pass Type: All Access, Main Conference Plus

Session Type: Industry Forum

Audience Level: All

Real lessons in creative leadership

Speaker: Adam Morgan  (Adobe)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Sales Enablement in an AI-First World

Speaker: Peter Stadlinger  (Salesforce)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

Show Your Work: How to Become a Fact-Checking Pedant (and Why You Should)

Speaker: Jonathan Crossfield  (Freelance)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Starting Now, *You* Are the Journalist: 10 Tips for Finding and Creating Original Stories

Speaker: Michelle Park Lazette  (Federal Reserve Bank of Cleveland)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Taking the webinar leap - webinars for small teams with small budgets

Speaker: Paula Kreba  (C-FER Technologies)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: The Basics

Session Type: Breakout Session

Audience Level: Beginner

The Boy Band Effect: Transform Your B2B Influencer Marketing from One-Hit Wonder to Lasting-Legend

Speaker: Ashley Zeckman  (TopRank Marketing)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Breakout Session

Audience Level: Intermediate

The Confused Buyer Always Says No....And Other Perils of Mixed Messaging That Kill Campaigns

Speaker: Kenneth "Shark" Kinney  (A Shark's Perspective, LLC / Ai Media Group)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation

Session Type: Breakout Session

Audience Level: All

The Magic of Meetups: How to Use Meetups to Build Community, Drive Brand Engagement and Inform a Content Marketing Strategy

Speakers: Dennis Shiao  (Dennis Shiao Consulting), Rich Schwerin  (Autodesk)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

The Mothers of All Strategies: How to Understand the Seven Archetypes of Content Marketing Strategy

Speaker: Jesper Laursen  (Brand Movers)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

The Personalization Paradox

Speaker: Val Swisher  (Content Rules, Inc.)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

The Surprising Science Behind Memorable Content

Speaker: Joe Lazauskas  (Contently)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

Audience Level: All

Use Serial Storytelling to Drive Demand for Complex Solutions

Speaker: Ardath Albee  (Marketing Interactions Inc.)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

User Loyalty: The Mid-Funnel Metric You've Been Waiting For.

Speaker: Inbar Yagur  (Keywee)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

Using Customer Data to Craft Personalization at Scale

Speaker: Jessica Best  (Barkley)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: All

Utilizing Instagram to Not-So-Accidentally Grow your Brand 2.0

Speaker: Wally Koval  (@AccidentallyWesAnderson)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Social Media

Session Type: Breakout Session

Audience Level: All

What Not To Do: How Companies Shoot Themselves in the Foot with Illegal Marketing Tactics

Speaker: Ruth Carter, Esq.  (Carter Law Firm)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Breakout Session

Audience Level: Intermediate

What Podcasting & TikTok Can Teach Us About Creating Empathetic Content!

Speaker: Brian Fanzo  (iSocialFanz)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Social Media

Session Type: Breakout Session

Audience Level: Advanced

Who's Afraid of Strategy? Stay in Control with the Agile Content Marketing Roadmap!

Speaker: Bert van Loon

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

Why E-Mail Newsletter Subscription May Be Your Best Answer to Privacy Regulations?

Speaker: Igor Bielobradek  (Deloitte in Poland)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Customer Experience

Session Type: Breakout Session

Audience Level: Intermediate

Why Marketers Should Focus on Editorial Franchises, Not Content Marketing

Speaker: Andrew Hanelly  (Revmade)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Why We Should Have More Guts, Why That is So Difficult and What We Can Do About It To Create More Impact!

Speaker: AJ Huisman  (Y Content)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Personal Skills

Session Type: Breakout Session

Audience Level: All

Why Your B2B Sales Force Should Be Your Greatest Content Distribution Channel

Speaker: Viveka von Rosen  (Vengreso)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

Writing with No Respect: Find Out What it Means to Me

Speaker: Ahava Leibtag  (AHA Media Group)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: Intermediate

You Know What I Mean?: A cultural look at consumer meaning-making and brand consecration

Speaker: Marcus Collins  (Ross School of Business, University of Michigan)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Branded Content

Session Type: Breakout Session

Audience Level: All

Your Personas are NOT Impressed! How to Build Content that Drives High Consideration Buying Decisions

Speaker: Adele Revella  (Buyer Persona Institute)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation

Session Type: Breakout Session

Audience Level: All

Your Website Homepage? It Isn't Your Homepage Anymore.

Speaker: Laurel Miltner  (Orbit Media)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: All

You’re Worrying About The Wrong Damn Numbers

Speaker: Tom Martin  (Converse Digital)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: ROI/Measurement

Session Type: Breakout Session

Audience Level: Intermediate

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