Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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Ian ZimmermanMarketing Strategy DirectorAccenture

For over 12 years Ian has been charged with finding the best ways to create, aggregate, surface and optimize diverse content for a wide range of clients. A major challenge faced on a daily basis is adapting to consumers’ evolving online behavior and preferences. As such, Ian has been increasingly focused on search engine and conversion rate optimization, helping influence the consumer’s experience from search to purchase. Ian started his technology career providing UX and programming services for Eden FX, a visual effects company in Hollywood, California, and non-profit Autism Speaks. He has also worked at the intersection of technology and finance, auditing Information Systems as part of financial audits and as a consultant for public companies in San Francisco and Los Angeles. More recently Ian has focused on providing content strategy and insights to companies looking to connect across a wider range of their client's journeys. Offering insights into consumer demand, key areas of confusion, and the best ways to approach the customer to drive engagement and conversion. Ian is the developer and product owner of XAP, a proprietary content auditing platform used for content assessments, migrations, and competitive gap analysis.