September 15-17
San Diego, CA
September 15-17, 2025
San Diego, CA
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Lin Yuan, Head of Journey Analytics & Data Foundation, MassMutual
Lin leads the Journey Analytics and Data Foundation at MassMutual, where she oversees the marketing data strategy, journey analytics, marketing data governance & privacy and the Salesforce Marketing Cloud platform. Lin champions solutions that deliver near-term value while positioning the strategic foundation for long-term growth. Her deliverables focuse on driving sales, customer centricity and optimizing analytics efficiency. Lin also brings industry expertise in telecommunications, e-commerce as well as P&C insurance. She is result driven and an advocate for innovations.