Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Katie Tweedy is a Senior Performance Content and SEO Manager at Collective Measures (formerly Nina Hale), a digital performance marketing agency. Beginning her career at Nina Hale nearly a decade ago, Tweedy brings a strategic and genuinely enthusiastic approach to all things content marketing.
Katie firmly believes that when it comes to content, everything is rooted in data. With experience on diverse brands, she creates content strategies that maximize search visibility and engage audiences throughout their consumer journey. Day-to-day responsibilities include keyword research, search analyses, content audits, and crafting content recommendations that act as roadmaps for her clients.