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Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization With over 14 years of entrepreneurial and marketing experience, Ayat took her consulting business, Invesp, from a one-woman shop to a global consulting brand that helps companies increase online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more. In 2016, Ayat cofounded FigPii, an all-in-one growth hacking platform. Her new startup leveraged the success of Invesp as well as the growth hacking methods he had deployed across some of the leading brands to solve marketers’ most pressing problems. Ayat’s book, Conversion Optimization, combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately. Ayat is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences, business groups and academic forums throughout the world including Inbound, SMX, SES, Content Marketing World, BofS, and many others. She has inspired audiences to rethink their approach to marketing, and her work has helped hundreds of businesses to increase sales and growth. (SMX, Brighton SEO, IRCE, IRCE, SES, Inbound, content world, the business of software).