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With over a decade of experience, Royna has honed her expertise in driving impactful marketing initiatives on a global scale. Her career began by building effective advertising campaigns, and today, she carries that passion forward in her role at AWS. As the driving force behind the content and channel strategy of a global campaign, Royna leverages her multi-lingual and multi-cultural background to engineer programs that resonate with diverse audiences worldwide. She thrives in connecting the dots across channels, assets and audiences – all in the pursuit of an optimized customer journey.