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Jill Grozalsky Roberson is an award-winning digital marketer with expertise in omnichannel marketing strategies, testing, personalization and maximizing marketing technology investments. As SVP of Marketing, Jill oversees both Velir’s marketing program and the digital marketing practice dedicated to crafting and implementing strategies for Velir’s client portfolio that help reach, engage and convert target audiences. Previously, Jill served as Senior Director of Product Marketing at Sitecore where she was responsible for bringing products from concept to commercialization as well as being a thought leader for the role digital experience solutions play in marketing programs that create connections and build relationships with target audiences.