Emily Peet-Lukes (Appfire)

Speakers 2025

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Emily Peet-Lukes, Content Marketer, Writer & Strategist, Appfire

Emily Peet-Lukes is a content strategist with 7+ years of experience in B2B SaaS, specializing in audience-first storytelling and AI-driven content innovation. She uses AI-powered personas to research, validate, and refine messaging—helping brands create more targeted, impactful content. At Appfire, she leads multi-channel content strategies that drive engagement and revenue, collaborating across teams to turn insights into high-performing campaigns.

Presenting:

If Your Audience Could Talk Back: How AI Can Research, Validate, and Refine Your Content