September 15-17
San Diego, CA
October 21-23, 2024
San Diego, CA
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Wayne Partello, Co-Founder/CEO, CUENTO Marketing
A nightclub DJ with no college education becoming a CMO of a Major League Baseball team is quite the story, but that doesn’t even begin to scratch the surface of the journey of Wayne Partello.
Wayne started producing video at 14 years old and always enjoyed media, but the dream of becoming a police officer led him to Winterhaven, Fla., where he attended the police academy at the age of 19. Soon after graduation, Wayne returned to his hometown of Boston and started DJing, a job that eventually resulted in an internship in radio.
Aspirations of becoming an on-air personality took hold, but on the advice of a mentor, Wayne decided the best path to success in the radio business (and it turns out, in life) was versatility. He committed himself to learning as many roles as possible, from sales to marketing to promotions to engineering. Along the way, he did achieve the goal of becoming an on-air personality, but Wayne’s desire to learn, question the status quo and solve problems became a highly-valued asset on the business side. Eventually, one of the company’s leaders left for an opportunity in the National Football League and tapped Wayne for a move to Miami, where he would oversee the Dolphins' newly formed in-house content department.
In Miami, Wayne developed a team-owned daily talk show that aired on radio and television, and was streamed online. Over the course of his tenure with the Dolphins, Wayne’s role grew to include oversight of marketing, broadcasting, entertainment, digital media and social media, as well as all internal design and production.
An opportunity to make a difference for a new organization brought Wayne to the west coast to serve as the chief marketing officer for the San Diego Padres. In his transition to Major League Baseball, Wayne added oversight of communications to his growing list of responsibilities. During his seven years with the Padres, Wayne and his team created a best-in-class entertainment experience and redefined the overall Padres brand identity, which culminated in the design and rollout of a new uniform collection.
After writing his final chapter with the Padres brand, Wayne knew it was time to build a new dream. He and his partner, Katie Jackson, launched CUENTO Marketing to help brands apply lessons learned from sports to help grow their brands and revenues, no matter the industry. CUENTO means story in Spanish and Wayne’s gift for storytelling with purpose will leave a lasting impact on your audience.