September 15-17
San Diego, CA
September 15-17, 2025
San Diego, CA
Start shaping your CMWorld experience. Use the filters to explore sessions and speakers that address your toughest marketing challenges. New sessions added weekly – check back often!
Caerley McShane, Global SEO Lead, SAP
Caerley McShane (hint: pronounced Car-lee) is a Global SEO Lead at SAP with 10+ years of experience in the ever-evolving world of search and content marketing. Her work is a careful balance of science, storytelling, and strategy to drive organic growth and global topic authority by aligning SEO data with business and marketing priorities to create enterprise impact. When she's not optimizing for visibility, she’s mom to a creative Gen Alpha kid, experimenting with new cookie recipes in Los Angeles, or searching for a new True Crime podcast to binge. Caerley staunchly believes that if you build it, they will come…unless your SEO is a dumpster fire.