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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
James Mastro is a Director on the Enterprise Content Marketing team at Elevance Health, a health benefits company and largest licensee of Blue Cross Blue Shield plans. James helped lead the development of the enterprise-level content marketing strategy for Elevance Health, as well as activating the strategy on paid and owned. James joined Elevance Health in 2019, and was previously at Spark Foundry, where he led content campaigns for brands like Discover Card, Honda, Beam Suntory, and more. His work has been seen on NBC and HGTV, and publishers like USA Today, The Washington Post, Funny or Die, and more.