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View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? Weâ€™ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
James Mastro is a Director on the Enterprise Content Marketing team at Anthem, a health benefits company and largest licensee of Blue Cross Blue Shield plans. James is supporting the efforts to build an enterprise-level content marketing strategy for Anthem, as well as the activation of the strategy on paid and owned. James joined Anthem in 2019, and was previously at Spark Foundry, where he led content campaigns for brands like Discover Card, Honda, Beam Suntory, and more. His work has been seen on NBC and HGTV, and publishers like USA Today, The Washington Post, Funny or Die, and more.