September 15-17
San Diego, CA
September 15-17, 2025
San Diego, CA
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Anthony Marshall, Senior Research Director, IBM Institute for Business Value
Anthony Marshall is Senior Research Director of thought leadership at the IBM Institute for Business Value, leading the top-rated thought leadership and analysis program. He oversees a global team of 60 technology and industry experts, statisticians, economists, and analysts. Anthony conducts original thought leadership and has authored dozens of refereed articles and studies on topics including generative AI, innovation, digital and business transformation and ecosystems, open collaboration, and skills. He speaks at numerous conferences and events each year, and is co-author of The ROI of Thought Leadership. He is a founding board member of the Global Thought Leadership Institute at APQC, a new association that advances the practice of thought leadership.