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Adam Kleiner has cabinet drawers full of how-we-made-it stories, drawn from more than 20 years of leading brand editorial programs. He has been an in-house creator for some of the world’s most-admired companies, including Booz Allen Hamilton, IBM and Walmart. The work has encompassed editing, producing and writing for annual reports, blogs, books, keynotes, print magazines, video and other media—most often uncredited. A member of the American Society of Journalists and Authors, Adam is known for rolling up his sleeves with colleagues to help them think through how best to engage, inspire and guide their audiences. Adam lives with his family in North Carolina, but he’s not a native. So his “y’alls” remain tentative and infrequent.